Martina Edoff – Unity

MARTINA EDOFF COVER 2


Hey, have you guys heard this album Unity (out now via Into Records) from Martina Edoff? No? What the hell you waiting for, an engraved invitation? The Swedish songstress has just released a collection of eleven new melodic hard rock tunes guaranteed to light a fire under anyone’s ass in a three-mile radius. No one loves hearing a gorgeous female vocal over some arena-ready rock riffs more than me, so this record is right in my wheelhouse.

Much like ISSA’S sensational record Crossfire released earlier in 2015, this album is a collection of powerful and uplifting anthems designed for car stereos the world over. And one of the most powerful tracks is “I Am Mining” with a chorus that reaches for the stars. This along with title track and opener “Unity” were the first ones that grabbed me and never let go. The band is on fire and Martina’s delivery is exquisite. Single “The World Has Gone Mad” is a very telling look on where we are and where we’re headed as a society, as we spend virtually every waking minute looking down at our goddamn phones.

There’s a sexy groove to “Love Keeps Turning Away” which has one foot in the 80’s and the other in 2015, with a tightly-wound guitar riff that might melt your clothes off. “Come Alive” blazes forward on the attack looking to burn shit to the ground while raising thousands of arms in unison with a big, sweeping chorus and riffs seemingly made of fire. When Mini-Amps first heard “Spirit of Light” he didn’t know what to make of it, but I encouraged him to just let the music take him on the journey. A few seconds later he was swaying to the beat, like I thought he would be.

“Moment of Truth” sounds very much like ROXETTE, a band I unashamedly love, Edoff singing beautifully. The title of “Sound of Thunder” is a bit misleading because you’re expecting something balls-out but you get a simple rock song that should serve as great motivation for all of us to get up, get out, and do something. “Never Let You Down” is without a doubt the most unique track on the disc, with serious attitude, swagger, and a pretty kickass solo. Straight-ahead rock describes “This Love is Crazy” in a nutshell, before “Caught In the Middle” closes things out on yet another high note. Edoff knows exactly how to punctuate each note, and this song is the perfect example of that.

All in all Unity is an excellent record. There’s not a single bad song to be found, and it’s the kind of album you repeat over and over whether you’re at work, at home, or on a road trip. Martina Edoff and her band have really hit on something here, and though I’m a bit late to the party, I’m here to stay now!

STANDOUT TRACKS: ALL OF THEM

RATING: 9.5/10


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